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I tried Holly Willoughby's glowing body makeup she swears by instead of fake tan - here's my honest opinion


The former This Morning star has found the solution to last-minute tanning 


holly willoughby and vita liberata tan split image

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HELLO!
Sophie BatesCommerce Writer
Leanne BayleyDirector of Lifestyle & Commerce
Updated: July 21, 2025
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Holly Willoughby is slowly but surely returning to the limelight after some time away, posting snippets of her life on Instagram. Whether she's on a girly night out or at Glastonbury, we've loved seeing instagram photos of her dressed to kill in her summer outfits. 

In the photos we've seen on Instagram she showed off an enviable tan that looked so natural. The secret to Holly's sunkissed glow? The former This Morning presenter has revealed that she doesn't wear fake tan, but she does use the Vita Liberata Body Makeup, £33 for a bronzed appearance. 

Holly Willoughby summer tan© Instagram
Holly Willoughby teamed her little white dress with a golden tan
  • Holly Willoughby has been showing off her enviable summer outfits on Instagram. 
  •  She doesn't wearing fake tan, opting for the Vita Liberata Body Makeup instead.
  • HELLO!'s Leanne Bayley loves this product, saying: "This is a game changer - it's like the Paris Instagram filter for your body". 

Previously speaking on the Beauty Full Lives podcast, Holly said: "Everybody thinks I wear fake tan but I hate fake tan! Never been able to get on with it. I'm always linked to different fake tan brands and it's nonsense because I've probably had three fake tans in my life. But this leg stuff, I really like it. If I'm wearing a skirt on This Morning, sometimes I put a bit on my legs just to even the tone out a little bit".

Holly Willoughby stunned in a little black dress© Kieron McCarron
Holly Willoughby stunned in a little black dress on You Bet! alongside Stephen Mulhern

The bestselling Body Blur has a wash-off formula designed to give a bronzed finish while smoothing out any imperfections. As someone who uses fake tan religiously every week, I was keen to try out Holly's alternative – and this is what I thought. 

My first impression was how lovely the colour looked. It does appear quite dark when it first comes out of the tube, but as I applied it I found it blended out really nicely into a natural-looking tan with a glowy tint. It definitely does give a flawless appearance, and I noticed that it thoroughly covered any marks on my skin.

vita liberata body makeup personal pic © Sophie Bates
I tried the Vita Liberata body makeup in Medium

Retailing at £35 this is slightly pricier than some regular fake tans, although as an alternative for when you want to look bronzed but don't want to tan, it's a great, long-lasting option. It also comes with a brush for easy application.

The brand recommends applying to skin that's clean and free from moisturiser. I found that the tan blended nicely, and I didn't experience any streaks or patchiness.

EXACT MATCH: Vita Liberata Body Blur

Vita Liberata body blur© Vita Liberata

The body blur comes in Light, Medium, and Dark shades, and while I am fair-skinned, I opted for the medium which perfectly matched what I was looking for. I would imagine that the light shade is quite subtle, so it's maybe a good one to start with if you're not used to tanning and have pale skin, however, if you want to achieve more of a bronzed look, I would choose the medium or dark shades depending on your complexion. 

tan and non tanned leg © Boots
Boots shared how the body makeup looks once applied

The body makeup didn't feel sticky on my skin and I didn't experience any transfer onto my clothes, although I personally wouldn't risk wearing white clothing while using the product. It washed off so easily, which is great at the end of the day, but also means you should be cautious to avoid rain or drinks being spilled on your skin if you're on a night out. 

My colleague Leanne Bayley also rates this product, especially for taking away with you on holiday.  "This is one of those products that you'll wonder how you coped without it! It's just like the Paris filter but for your body. I tend to use it on my legs and my arms when I've not fake tanned but just need a glow up. Game changer!"

The Body Blur has received an impressive 4.7/5 stars on Amazon, with plenty of shoppers praising its flawless appearance. 

One reviewer wrote: "Used to add some colour to arms and legs for a wedding. Used brush supplied, colour a bit alarming at first but soon fades as you rub it in. Leaves a lovely natural colour. Didn't run onto bedding at night then showered in the morning had to rub with flannel and voila all removed. Great product not the cheapest but worth extra."

Final verdict on the Vita Liberata Body Makeup

Holly's go-to body makeup is absolutely worth trying if you're looking for a wash-off tanning option for special occasions, spontaneous plans, and days when you don't have time to apply a fake tan. I would say that it's particularly effective for use on your legs when you want to feel a little more confident wearing skirts and dresses. I know that I will be taking mine on holiday to apply in the evenings for an extra glow that can be washed off. 

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