I've spent this month scanning the best Amazon discounts to shop - and don't worry if you missed the big Prime Day sale, there are still so many post-Prime deals still available.
I've found bargains across top brands, including with great buys from Apple, Levi's, Ninja and more.
As an online shopping expert here at HELLO!, I’ve scoured all of the blink-and-you’ll-miss-them deals to pick the ones that I think you’ll be the most interested in to make your shopping experience easier and ensure you’ll be able to grab the best bargains.
The deals sell quickly so if you see one you really love, I'd advise adding it to cart now.
How I chose the best Amazon Prime Day deals
- Trends: I’ve been keeping track of the data on what HELLO! readers are most interested in buying for Prime Day, and beyond, whether top brands, trending fashion pieces or beauty buys they’ve seen on Instagram or TikTok.
- Top reviews: If I haven't tried a recommended product myself, rest assured that I won't include any bargain buy that has less than stellar ratings. I also scour opinions for balanced reviews so you won't be disappointed with your purchase.
- Discount: I love bargain shopping and I know you do too, so discounts range from 20% and up.
Ready to shop? Keep on scrolling for my top deals....
Shop Amazon's best Prime Day deals
When is Amazon Prime Day?
Prime Day is Amazon’s biggest shopping event and while there are early deals, the official Prime Day 2025 dates were July 8-11, with the 48-hour sale extended to four days.
In the past, the big sales usually take place just once a year, but since 2022, Prime Day has be held twice yearly - in July, its standard date, plus a bonus Prime Day in October.
My Amazon expertise
As a Seattle native I’ve been shopping on Amazon, which was first launched in Bellevue, WA in the 1990s, as long as I can remember (did you know they started out only selling books?). Funny enough, these days staying on top of what’s hot on the global retailer just happens to be one of my main roles as a shopping editor for HELLO! Online.
Amazon's Prime Day is possibly one of the most overwhelming sale events on the planet but with over five years of shopping online for a living - plus decades shopping Amazon as a customer - I’m pretty familiar with how to navigate the massive discounts and filter out all the noise for all the best deals.
The massive shopping event is pretty intense for us around here, and I've covered Prime Day - as well as Amazon's Big Deals Days - for HELLO! for the past ten consecutive occasions.
Happy shopping!