Amazon Prime Day - one of the biggest shopping events of the year - has finally landed. This means a huge range of tech, homeware, fashion and beauty products all have incredible discounts, from 8-11 July.
While the online retailer might not always be your first port of call for fashion buys, there are some pretty amazing deals on clothes and accessories right now. Think Superga, Levi's and Tommy Hilfiger, to name just a few. But the best bit? All of our favourite fashion brands have dropped their own sales to get in on the action.
- The trainers: Superga Cotu Classics - £31 (save 38%) / $44 (save 32%)
- The swimsuit: Cupshe Tummy Control Swimsuit, £25 (save 24%)
- The midi dress: Karen Millen Cutwork Dress, £181 (save 30%) / $328 (save 30%)
- The mini dress: Boden Cleo Linen Dress, £44.80 (save 50%) / $71.99 (save 50%)
- The handbag: Coach Willow Soft 19 Leather Bucket Bag, £262 (save 38%)
- The suede jacket: AllSaints Dalby Suede Jacket, £261 (save 25%) / $296 (save 44%)
- The blazer: Reiss Raine Single Breasted Blazer, £151 (save £92)
Looking for summer occasionwear? Or perhaps you want to finally invest in that capsule wardrobe piece that's been slightly out of your budget? Whatever it is, now is the time to buy.
To save you time scrolling I've searched for all of the best fashion deals you can find online. Keep checking back as I'll be updating this as they drop.
The best Prime Day fashion deals to shop now
Karen Millen Ivory Cutwork Embroidery Midi Dress
Whether you're shopping for occasionwear or wardrobe staples, head to Karen Millen where there's 30% off everything. There are beautiful options for weddings and summer parties, like this timeless embroidered white midi dress.
Boden Cleo Linen Tie Waist Dress
From accessories to knitwear and so many summer dresses, Boden's sale is one not to miss. I love this printed mini and customers agree, calling it 'beautiful' and 'flattering'.
Superga Cotu Classic Trainers
On the Amazon website itself you can find huge discounts on items including Princess Kate's favourite Superga Cotu Classic trainers, Levi's jeans and Tommy Hilfiger underwear.
Cupshe Tummy Control Swimsuit
Amazon also stocks Cupshe, the swimwear brand we love for printed bikinis, tummy control swimsuits and more. Shop now to save on your holiday pieces.
Levi's Classic Bootcut Jeans
Levi's are loved by everyone from Hailey Bieber to Katie Holmes, and this chic bootcut pair has just dropped in the Amazon sale with up to 50% off. Reviews say they're very comfortable and high quality.
Reiss Raine Single Breasted Blazer
You can shop one of Princess Kate's favourite brands for less this Prime Day, as there's up to 50% off at Reiss. You'll find wedding guest dresses and stylish accessories, plus statement pieces like this pink Raine blazer.
Coach Willow Soft 19 Leather Bucket Bag
John Lewis has some huge fashion deals on several of my favourite fashion brands, including their own collections and designer accessories. This Coach bag will be a chic addition to your wardrobe and has just dropped in the sale with £112 off.
Hobbs Winnie Dress
There's up to 50% off at Hobbs right now, and that includes so many stunning dresses. Shop the top-rated Winnie dress for the wedding or summer party in your diary with a big discount.
H&M Wide-Leg Trousers
There's up to 60% off at H&M right now, and you can get these top-rate wide-leg trousers for just £12. The elasticated high-waist is so comfy and they can be elevated with a chic halterneck top. I'll also be shopping for mini dresses and off-duty denim.
Arket Linen Trousers
It's not often you can shop Arket with 50% off, so don't miss out. From workwear shirts to jeans and chic leather accessories to linen pieces, I have an endless wish list.
& Other Stories Satin Slip Midi Dress
There's up to 60% off in the & Other Stories sale, from the brand's signature floral dresses to linen shorts and knitted crop tops. This polka dot slip dress is an easy win for so many occasions this season.
AllSaints Dalby Slim Fit Suede Biker Jacket
AllSaints is known for cool accessories and leather jackets, and this suede version of the bestselling Dalby is ideal for summer. Style it with wide-leg denim or a slip dress and boots.
ME+EM Cheesecloth Frill Full-Length Dress
A favourite of royals and celebrities alike, ME+EM sales always sell out so quickly. On the pricier side, it's worth shopping their dresses while they have up to 50% off. I love this one in lilac.
adidas Samba LT Leather Trainers
From Zimmermann dresses to Isabel Marant jackets and Chloe heels, the Net-a-Porter sale is a dream. It's even got adidas Samba trainers at amazing prices.
New Look Woven Slouchy Tote Bag
New Look is already well-loved for its coveted, affordable pieces and right now prices are seriously low with up to 60% off in the sale. This slouchy rattan tote is just £15
Mango Cotton Trench Coat
Mango has one of the biggest sales this Prime Day, with 100s of styles discounted. We might be in the middle of a heatwave, but now is the time to pick up autumn pieces for much less, like this classic cotton trench coat from the brand's premium collection.
