When we think of a muse, monochrome images of Greta Garbo or classic Hollywood shots of Marilyn Monroe often spring to mind.
Traditionally, the concept has been rooted in femininity, embodied by iconic women who inspired creativity across the arts. However, this notion is gradually shifting, challenging the idea of the muse as exclusively female.
Cue the all-singing, all-dancing male muse, e.g. talented men who have been taking the fashion industry by storm. Fashion houses have plucked male actors, musicians, models and sporting stars from the Hollywood sphere, declaring them their poster boys for upcoming collections.
From Callum Turner for Louis Vuitton to Harris Dickinson for Prada, there’s certainly been no shortage of male muses for the luxury sphere. Add to that the likes of Paul Mescal fronting Gucci campaigns, Jeremy Allen White redefining Calvin Klein cool, Charles Melton’s red-carpet reign for Valentino and most recently, Tom Holland for Prada, and it’s clear the menswear moment is in full swing.
Discover who to have firmly on your radar for 2025 and discover the wonderful world of fashion’s emerging It-boys.
Fashion’s It-boys to have on your radar for 2025:
Callum Turner
Back in November it was announced that Callum Turner was the new face of Louis Vuitton. The British actor and fiancée of Dua Lipa was tapped as an ambassador for the Parisian fashion house, starring in a shoot featuring the iconic 'Speedy P9 Bandoulière 40 Bag' to announce the news.
The 35-year-old has established a fruitful relationship with the fashion industry, working for brands such as Montblanc and Dover Street Market in the past.
Tom Holland
Reportedly fresh off filming Spider-Man: Brand New Day, Tom Holland has added another title to his résumé -Prada muse. The actor and Bero founder fronts the house’s new men’s fragrance, Paradigme, bringing his signature charm to the campaign, unveiled earlier this month ahead of its global launch.
Harris Dickinson
Harris Dickinson is hot off the press, having recently starred in Babygirl alongside Nicole Kidman. Known for his roles in Beach Rats and Triangle of Sadness, in which he plays a model, the London native has also forged a relationship with Prada, starring as the house's latest male muse.
Most recently, Harris starred in of Prada’s Spring/Summer 2025 menswear campaign, modelling pieces from the Italian house in a series lensed by photographer Steven Meisel.
Josh O'Connor
No British boy has captured the hearts of the UK style set quite like Josh O' Connor. He may have played a total sleaze in Luca Guadagnino's Challengers, but in reality, the actor is anything but. His role as a Loewe muse continues to position him as a kitsch style icon, in addition to his recent coveted appearance at the Dior Homme Menswear Spring/Summer 2026 show during Paris Fashion Week.
Leo Woodall
One Day actor Leo Woodall is ascending the style ranks. Celebrated for his role in The White Lotus (Season 2), the West Londoner has now dipped his toe into the world of fashion, starring in Loewe's pre-spring 2025 campaign. The shoot, lensed by Juergen Teller, also featured Leo's co-star and fellow brand muse Ambika Mod.
Whether gracing red carpets or posing for the cameras, Leo’s distinctive style has made him one to watch both in Hollywood and the fashion scene.
© Penske Media via Getty ImagesColman Domingo
Colman Domingo continues to set the bar high for men's red carpet style. The award-winning actor known for his powerful performances in films like Ma Rainey's Black Bottom and the series Fear the Walking Dead, yet commands a compelling presence off set too.
With a helping hand from stylists Wayman and Micah, the actor regularly turns out striking looks, spanning Valentino Haute Couture to classic Louis Vuitton tuxedos.
Daniel Craig
Daniel Craig's grip on the fashion world never falters. Starring as, shock horror, Loewe's AW24 muse, the former 007 layered up in grandpa knits, gaudy palettes and East Ender staples for the brand's kooky campaign. Following his role in Luca Guadagnino’s Queer, The British actor only continues to entice, one Loewe capaign at a time.
Drew Starkey
If you've dared to venture over to the side of social media that is the internet-girl abyss (a dark, dark place to be but entertaining nevertheless), then Drew Starkey's name will be familiar. The American actor, famed for starring alongside Daniel Craig in Queer, also joined the Bond star as a Loewe poster boy.
Appearing in the brand's SS25 campaign shot by David Sims and featuring Taylor Russell and Wang Yibo, the 31-year-old marked his entrance into the industry, with a leg-up from Jonathan Anderson.
Enzo Vogrincic
It seems that Loewe reigns supreme in the male muse department. Adding to the house's colourful array of celebrity campaign frontiers is Enzo Vogrincic, a rising actor best known for his role in the Netflix hit Society of the Snow. Between gracing Loewe campaigns and FROWS, the Uruguayan actor has been busy shooting covers for GQ Mexico and GQ Spain.
© Getty ImagesWill Poulter
Safe to say we saw this one coming from a mile away. British actor Will Poulter hit the runway during the 424 Menswear Spring/Summer 2026 show at Monnaie de Paris as part of Paris Fashion Week back in June - cementing his place in the fashionscape for good. The actor is no stranger to the catwalk, having taking his place on the FROW of shows from Paul Smith to Coach and Dior throughout this year.
