Skip to main contentSkip to footer

Booking a holiday? Why travel experts label September 'the smartest time'


Travel experts have unveiled the dramatic surge in prices throughout the year. Here's why September is the best time to book and go on a holiday…


Young woman booking flight and hotel online with laptop and smartphone. Business and leisure travel.© Getty Images
Francesca Shillcock
Francesca ShillcockDigital Travel Editor
August 27, 2025
Share this:

It's long been understood that heading abroad in the school holidays is a surefire way to spend more money on a trip. For parents with school-aged children, the rules surrounding taking their kids away during term time have made it a taboo move that can even result in a fine. It also means that for those with pre-school little ones, or indeed no children at all, heading abroad when the academic calendar officially kicks off can save you plenty of cash. But it's not just as simple as booking a trip at the sound of a school bell.

If, for whatever reason, you are lucky enough to be able to head abroad during what's considered 'term time', then there are plenty of ways to make sure you get the best deal. Travel expert Jakes Maritz, co-founder of Expat Explore, explains that more adults than ever are choosing September holidays in 2025. Not only that, but Expat Explore also state that, according to the ONS, UK air fares fell by 34.8 per cent in September compared to August, one of the sharpest monthly drops on record. Here's why and how waiting for September is your best bet when it comes to saving money.

Rear tourist woman at international airport© Getty Images
Travelling in September is one way to save money on your next holiday, according to experts

September holidays are surging in popularity

Jakes notes that because prices dip so dramatically in September, it is the peak time for travellers, including couples, solo-holidaymakers, groups and friends, and those with children younger than school age. He also notes: "Prices dip sharply in September, saving travellers hundreds compared with peak August trips. Travellers are moving away from all-inclusive resorts towards cultural and activity-led breaks that stretch budgets further."

He added: "These shifts show that people don't want to give up their holidays, even in a cost-of-living crunch," says Jakes. "They're simply looking for the smartest times and ways to travel, and September is one of the best opportunities." Not only is September great for a low cost, but it's still guaranteed decent weather. I've long been someone who loves to travel to destinations such as Greece or Cyprus in September or early October for this reason. "September's mild weather and lower costs make it ideal for covering several destinations in one go," says Jakes.

The island of Symi is located between Rhodos and Kos. It is a small island but has distinct architecture© Getty Images
European travel in September is popular thanks to its low fares and warm weather

Rachel Avery, HELLO!'s Homes Editor, is a case in point for September travel. "We always try to go on a September holiday, and there are a couple of reasons for this. Firstly, it's a money-saving move as once the kids have gone back to school, you can usually find cheaper flights and better deals. Secondly, I feel like it's a way of extending the summer - when the UK starts to have grey days, I jet away somewhere. We usually go to Spain or Greece, and this year we are heading to Seville for the first time."

Multi generation family sightseeing beautiful town of Valldemossa. Sunny summer day in Majorca, Spain.
Teenage girl, mother and grandmother are taking selfies. © Getty Images
September is a popular choice for those travelling with friends

How to get the most out of a September travel

Hopping online to book the first holiday in September you see might be tempting, but Jakes notes that there are other ways to hack the planning method and ensure you get the best deal. First, think about when exactly you want to travel. "Tuesday and Wednesday departures are often significantly cheaper than weekends, so try to book midweek flights." When it comes to booking your hotel, try to secure the bag on a weekend for a mid-week arrival.

Tourist photographing Coliseum with smartphone, Rome, Italy© Getty Images
Booking midweek flights and choosing smaller airports are just two ways you can save more money when travelling at off-peak times of the year

"When it comes to accommodation, keep an eye on Sundays. Industry data consistently shows that this is the cheapest day of the week to book hotels. Travellers should also consider package deals in September, as bundling flights, hotels and sometimes activities together often comes out cheaper and protects you from hidden costs.

"Flexibility is another way to unlock savings. Southern Europe remains warm well into September, with Portugal, Spain and Greece offering some of the best value. And for those who can act quickly, travelling in early September, as soon as schools return, gives access to the steepest price drops of the year." Jakes also notes that departing from smaller, regional airports is another way to save money, and consider package holidays to make sure your money stretches further. Bundled trips that include accommodation, transport, and activities help avoid hidden costs.  

Sign up to HELLO Daily! for the best royal, celebrity and lifestyle coverage

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information please click here.

More Travel
See more
What solo travel teaches you
What solo travel teaches you
Laura Cannon, a seasoned traveller and founder of travel company, Decades Gap Years for Retirees, shared what she has learned from travelling abroad independently