As a fashion editor, I’m always hunting down the high street's most covetable, can’t-miss pieces, and if joyful prints and endlessly flattering silhouettes are your style, Boden’s 2025 sale should be on your radar.
- The floral dress: Beatrice Cotton Midi Dress, £83 / $119
- The knitted dress: Holly Knitted Dress, £83 / $139
- The striped dress: Natalia Jersey Tea Dress, £59 / $89
- The polka dot dress: Yoke Panel Maxi Dress, £59 / $89.40
- The burgundy dress: Cecily Double Cloth Midi Dress, £83 / $119
- The white dress: Juliet Broderie Midi Dress, £40 / $56.99
The brand is loved by everyone from the Princess of Wales to Millie Mackintosh and Rachel Bilson to Christine Lampard - proof that its signature mix of colour, print and cut has serious appeal.
Princess Kate has worn the brand on numerous occasions, including the striking red Lena coat during a visit to Great Ormond Street Hospital in 2018, and more recently the Hambleden scallop-hem jumper for a school engagement in East London.
She also chose Boden’s pretty Dora pussy-bow blouse for a virtual International Women’s Day appearance, and has been seen repeatedly in the brand’s pointed ballet flats.
Rachel Bilson fully embraced British style this summer, when she shared a photo of herself in the Cotswolds wearing an emerald-green Boden maxi skirt, dressed down with adidas spezial trainers and a cropped tee.
© @rachelbilsonWhether you're packing for a holiday or just want to elevate your everyday wardrobe, now’s the time to shop these dresses at a fraction of the price. From breezy midis to vibrant linen styles, these are the pieces worth adding to basket.
Boden Beatrice Cotton Midi Dress
Editor's Note:
Looking for a throw-on midi dress to pair with knee-high boots? Boden's Beatrice cotton maxi is perfection. With its ruffles, tiered skirt and smocked waistline, the romantic style has prairie vibes while being super wearable. Obsessed.
Boden Holly Knitted Dress
Editor's Note:
Boden's knitted dress is the perfect new season piece. Made from 100% cotton, it's comfortable and lightweight but so cosy too. Designed to fall just above the knee, it features long sleeves and contrasting trims.
Boden Yoke Panel Maxi Dress
Editor's Note:
Polka dots are going nowhere and this elegant dress from Boden has flattering flutter sleeves with a bias-cut skirt - and it even has pockets. Suitable for everything from the office to parties, style it with boots or platform heels.
Boden Juliet Broderie Midi Dress
Editor's Note:
Whether you're jetting off on holiday or getting organised for next year, every wardrobe needs a staple white dress (I'm picturing this midi at a villa in Provence). The daytime style features timeless broderie detail, flutter sleeves, and a tassel belt. It's available in three different lengths.
Boden Cecily Double Cloth Midi Dress
Editor's Note:
Made from 100% super soft cotton double cloth, this dress is designed to not need ironing - a win when you're travelling. I love the burgundy shade for autumn and it comes in navy, too.
Boden Natalia Jersey Tea Dress
Editor's Note:
This striped midi dress is so similar to a designer style I've seen worn by Meghan Markle. The chic button down features a shirt-style silhouette with a waist panel for definition and side pockets.
Boden Alexa Maxi Shirt Dress
Editor's Note:
The Alexa dress has been a bestseller since it first dropped, and now it's in the sale you'll have to act fast before it's out of stock. Adorned in a beautiful emerald print, it features gentle puff sleeves and a belted waist, falling to a flowing maxi skirt.
Boden Ruffle Detail Tier Midi Dress
Editor's Note:
I've been eyeing up this red midi dress at Boden for a while now and it's finally dropped in the sale. A beautiful piece for summer holidays or autumn parties, the fit-and-flare shape is so wearable, while the ruffles make it fun.
Boden Cutwork Detail Midi Dress
Editor's Note:
Combining structure with softness, this navy midi dress is tailored to perfection for everyday style. Made from 50% cotton and 50% soft Tencel, it features intricate cut work detail, puff sleeves and a self-tie fabric belt.
Boden Clara Cotton Shirt Dress
Editor's Note:
For something statement but surprisingly wearable, I love the Clara dress with its cool clashing colours. Made from 100% crisp cotton, it's so comfortable and its classic shirt collar lends a polished touch, while the cinched waist with a tie belt effortlessly flatters your figure. It also comes with roomy side pockets.
Boden Halter Linen Dress
Editor's Note:
Loved by the likes of Cat Deeley, this gorgeous halterneck yellow midi dress is in high demand but it's selling out fast. Multiple reviews say they've had so many compliments.
