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How to shop Alison Hammond's Great British Bake Off outfits


Alison Hammond's The Great British Bake Off outfits are as delicious as the cakes and bakes on the Channel 4 baking show - and plenty of her looks caught our eye


Alison Hammond on GBBO© Instagram

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Carla Challis
Carla ChallisCommerce Partnerships Editor
Updated: 16 hours ago
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The latest series of The Great British Bake Off is in full swing as this year's batch of amateur bakers battle it out to take home the accolade as best baker. And in between the bake offs and technical challengers, it's host Alison Hammond who has caught our eye for her series of cute, totally wearable GBBO outfits. 

Considering the series was filmed in the summer, you'd be forgiven for thinking Alison's outfits might not be for the current season but fear not, as they're super transitional and the sort of pieces you can wear come rain or shine.

Alison's Bake Off looks are always on point; colourful, flattering and easy to wear. She favours dresses but is known to wear a shirt or skirt too. Alison's outfits hold their own against her super stylish GBBO colleagues too. Co-host Noel Fielding is a fan of a bright, loud shirt while judge Prue Leith has a run of fun patterned blazers, shirts and not forgetting her showstoppingly bold frames.

And Alison's accessorising is worth noting too. She loves to team her outfits with a hoop earring, a chunky chain necklace or a statement ring. As for her makeup? Always on point; natural yet glowing.

Who are Alison Hammond's stylists?

Alison has a team of stylists including Stevie B, who often dresses the presenter, her hair stylist Michelle Sultan and make-up artist Mikey Phillips.

Alison's outfits often include high street pieces, with brands like Monsoon, Boden and Scamp & Dude being some of her most repeated.

If you're a fan of Alison's style, we've done the leg work for you and found some of her best Great British Bake Off outfits that you can buy. And if they're out of stock (because Alison has that effect), we've found some brilliant alternatives...

Alison's Bake Off outfits

Great British Bake Off© Instagram

Alison's orange print shirt dress

For chocolate week, Alison wore a cheery orange print shirt dress from Izabel London, priced at £45.

With its midi length hem and tie waist, it's a super flattering fit for all figures. And the on-trend autumnal orange print is perfect for right now; wear with brown knee high boots or suede to make it autumn-ready.

Similar styles are available at Phase Eight, with an orange floral design, or Debenhams with its orange floral shirt dress, on sale for £25.84.

GBBO cast© Instagram

Alison's green leopard dress

With its angel sleeves and button up front, Alison's dress was the perfect thing for wafting around in on a summer's afternoon. Cue autumn and the brand, Scamp & Dude, has a similar style dress, in the same blue-green and black leopard print but with a twist - a shirred bust.

With a square neck, short puffed sleeves, a tiered skirt and vintage-inspired shirred bust detailing, it's a great dress whatever the season and whatever your shape. As stylist Jess Richardson explained, a square neck is "especially flattering for a larger bust".

The over exaggerated sleeves are a welcome addition too, which draw the eye, and the dress skims over the tummy to be flattering, comfortable and ultimately chic.

Four people pose for a picture© Instagram/Channel 4

Alison's polka dot midi

Another shirt dress made its way into the tent, this time a blue polka dot number. Alison's exact dress is unknown, but head to Debenhams for a very similar dress priced at £32.30.

two presenters standing in front of cabinet of plates and fairy lights© Channel 4

Alison's denim dress

An absolute favourite for me was Alison's Kaia Cornelli Monsoon denim dress. Although hers has sold out, you'll find plenty of lookalikes on the high street.

Monsoon itself as a similar denim midi, with white embroidery, on sale for £77.40. 

At M&S, there's a few like Alison's too; the zipper top denim midi is a steal at £85 or there's a midi made from denim with white piping around the neckline, for £42.50. 

Alison Hammond shows new look© Instagram

Alison's colourful midi skirt

Looking super cute in this midi skirt and denim jacket combo, Alison's sweet outfit was a winner. Her skirt is now sold out from Boden, and John Lewis stocks the same skirt in a pink and red colourway, as opposed to Alison's navy.

And who doesn't love a classic denim jacket? We tracked Alison's exact one down at Gap, via Next.

Alison's fashion highlights

As well as The Great British Bake Off, Alison is back on our screens on Fridays, presenting This Morning with Dermot O'Leary. Just last week, the 50-year-old presenter made florals so apt for autumn with her black and red print Rixo dress. 

Alison Hammond in florals© Shutterstock
Alison's autumnal florals were a hit with This Morning viewers

Wearing the Maddison Mia Dress, Alison is giving a good reason to embrace florals for autumn with this dramatic, winter-ready design.

Earlier in the month, Alison embraced burgundy season with a £59, deep red belted leather shirt dress from River Island and another episode of This Morning saw Alison sport a sweet, leopard print M&S blouse.

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